With operations across the Americas, Europe, and Asia, Biogen Idec (NASDAQ:BIIB) is one of the world's leading biotechnology companies, creating new standards of care in oncology, neurology, and immunology. Every day, employees of Biogen Idec make a difference in people's lives, through pioneering research and development, manufacturing, and our worldwide commercial capabilities.

Learn more at www.biogenidec.com/careers.

Biogen Idec is proud to be an equal opportunity employer

CONTACT INFORMATION:
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NAME:
POSITION:
COUNTRY CODE: US
POSTAL CODE:
REGION: MA
MUNICIPALITY: Cambridge
ADDRESS:
PHONE:
FAX:
EMAIL: R0244236809442@posttrak.arbita.net

JOB POSTING INFORMATION
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JOB TITLE: Associate Director, Global Marketing – Tysabri
SSONETCODE: 1100150
JOB CATEGORY: Management
JOB AREA:
FUNCTION CODE: MAR
INDUSTRY CODE: OTH
JOB STATUS: Full Time
COUNTRY: US
POSTAL CODE: 02493
REGION: MA
MUNICIPALITY: Weston
SALARY LEVEL: Salary commensurate with experience

BENEFITS:

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JOB DESCRIPTION:

This position is responsible for leading the development and execution of the Global TYSABRI Strategy and Execution.

Essential Functions of the Job:
. Lead strategy in alignment with overall Tysabri brand strategy
. Develop and execute promotional strategy and tactical plans
. Direct execution of promotional programs and tactics consistent with strategy - globally
. Oversee the development of impactful promotional tools to support communication
. Oversee all brand activities at Global MS/neurology conferences
. Develop and maintain relationships with professional societies
. Represent Global with the affiliates and drive execution of TYSABRI Globally
. Coordinate corporate efforts with Key Opinion Leaders/ maintain relationships with KOL?s
. Ensure that the cross-functional teams? activities in support of TYSABRI
. Support the development/update of the Life Cycle Management Plan
. Provide commercial thought leadership at the Program Development Team
. Partner with finance to develop/update Long Range Forecast and to evaluate business opportunities
. Lead all TYSABRI discussions with partners and Joint Commercial Team meetings
. Serve as liaison with International Medical Affairs (Zug), Affiliates, ICO, Int'l Regulatory, and Int'l Finance
. Build cross-functional team to support rollout of TYSABRI studies, support appropriate regulatory strategy based on consultant feedback, and develop Commercial rollout plan
. Coordinate selection of commercial testing facility, as needed
. Define strategy for rolling out TYSABRI in distributor markets
. Explore pricing and reimbursement strategy across markets depending on path chosen to make assay broadly available
. Identify any obstacles requiring broader discussion and input with regards to assay rollout in International (e.g. feedback from markets, KOLs, etc)
. Creation, Development of Strategic Message Document for Internal and External customers for all phases of TYSABRI
. Responsible for Global attendees and KOL?s invited to Steering Committees and/or Advisory Groups
. Work in tandem to drive successful implementation of communication strategy for Risk and Benefit

This individual will be required to work closely with the following business functions to successfully lead various initiatives related to the marketing of TYSABRI:
Sales Force
Affiliate teams
Regulatory
Legal
Market Research
Medical Affairs
R&D
GHOPE

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QUALIFICATIONS:

Required Skills:
Creative and strategic thinking; strong leadership and influence skills; excellent communications skills; an analytical approach to business problem solving; strong project management skills; supervisory experience.

Experience Required:
. Seasoned marketing professional, with at least 8 years of pharmaceutical commercial experience.
. Experience in development and execution of marketing strategies is a requirement.
. Minimum of 5 years biotech/pharma marketing experience.
. Experience in specialty markets; of particular interest are neurology, oncology, immunology or HIV. Multiple Sclerosis experience a plus.
. People management experience strongly preferred.
Global Marketing experience is preferred
. Sales and sales management experience preferred.
. Must be adept at influence management.
. Must have excellent analytical, strategic thinking, creativity, and problem solving skills.
. Excellent communication skills and ability to work with cross-functional teams.
. Ability to work under pressure.
. Must exhibit leadership skills and ability to perform in fast paced environments. Self-starter who functions well independently or within a team.
. Strong oral and written communication skills required.

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START DATE:

END DATE:

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